Recruitment has been changing during last decade and the shift from a reactive recruitment to a proactive one is a must in the corporate world. In this scenario is born the necessity of Employer Branding Strategy in order to attract top talent and retain them.
Companies reputation and the way how to distinguish from competitors are the main factors why employers are working in their Employer Branding.
In the early 90’s recruiters success were based on CV data bases, in the 2000’s job portals and in the 2010’s social recruitment. One of the biggest challenges is attract quick and retain the top candidate as long as possible, and for that reason building a Employer Branding strategy based on marketing strategies applied to employer reputation is one of the best way, companies found to react to the new changes in the recruitment industry.
Building a community who follow companies in different social media platforms, engaging them with relevant content helps companies be ahead of competitors when it comes to find the right candidate, reduce recruitment costs involved in the process and retain top talents.
Today audiences are more important than never, so attracting them, sharing relevant content is the way to better know each one in the follower community and be ready to one day offer them a role in your company and reduce the recruitment timeframe increasing the candidates quality.
